Buying a car is a major milestone for most people. It requires a significant investment, next only to purchasing a home. For most, having a vehicle of your own, especially if it’s a brand-new luxury model, is an indicator that you have made it in life.
Buyers of luxury vehicles have gotten significantly younger over the years. Well-paid young professionals and entrepreneurs encompass this particular demographic.
What are they buying? Survey data shows that Mercedes-Benzes, BMWs and Audis are some of the most popular cars. Furthermore, the people buying luxury vehicles are getting younger as well.
During the early 2010s, the average age for owning a Mercedes-Benz was 44. In 2015, the age dropped to 37. Audi owners are even younger, with the average age of owners in India falling between 30 and 35 years.
Key car manufacturing companies are meeting the needs of this young growing market by producing more lavish flagship models. But out of the variety of luxury brands, why the Audi? Specialists from an established Audi service center in Dubai share their insights as to why the brand is gaining popularity with this market of achievers.
When people say luxury cars, some of the brands that come to mind include BMW, Mercedes-Benz, Lexus, and Audi. Each is known for something. For instance, Mercedes-Benzes are some of the classiest vehicles with refined interior finishes, but drivers say that they lack personality.
BMWs, on the other hand, do have personality. They are seen as drivers’ cars, feature we’ll-designed interiors, and feel great for driving. However, some customers have complained about quirkiness with the audio or climate control systems.
The Lexus is also classified as a luxury brand. Cars with the Lexus brand include premium features. However, experts from our classic car workshop find that the options are not as varied as the other manufacturers on this list.
Audis are seen as the best of the lot. All of their cars come packed with features, but not overly styled, as in the case of the Mercedes-Benz. For instance, the Q7 S-line options include suspension control, individual zone climate control, and a choice of three brands for the audio system.
It is also one of a handful that features a compact W12 engine. Compared to a V12 engine, the W12 gives more torque and power for their front and all-wheel-drive models. Plus, the design of the engine allows for better weight distribution and a buttery-smooth driving experience.
Audi has been lauded for its lineup of models, perhaps having the most variation among all brands. They have and can produce almost every type of car imaginable, from superminis to supercars. For the wealthy, this means they can have or try out different cars without the need to switch brands.
Perhaps you may want to start out driving an Audi A4 around the UAE for business purposes. If you want more speed and are looking for a more racecar feel, there’s the RS3. When you settle down later on in life, you can take your family around town in a cozy A3 sedan.
While we’re on the subject of fast cars, it is worth noting that Audi produces some of the most renowned racing vehicles. The Audi brand designs and assembles luxury automobiles for almost every type of consumer. Whether it’s a sedan, a coupe, SUV, or convertible, each car exudes class and is built to last.
In the world of racing, Audi cars are well-known for their endurance. For at least a decade, Audi drivers have dominated the Le Mans endurance races.
Furthermore, given the environment, Audis prove that they are battle-tested machines. The brand has pioneered and led developments in both diesel and hybrid engines. With similar designs and components used in designing for both their racing lineup and for private use, customers are assured that they are driving quality and durable vehicles.
Entrepreneurs and working professionals have similar needs. Even with larger budgets than entry-level workers, this demographic often looks for a full-featured and stylish but practical vehicle. Here are some of the best Audi cars for young professionals.
Whether paying in cold, hard cash, or credit, the A1 Sportback is a popular choice among professionals living in the city. It looks small on the outside but surprisingly roomy on the inside. Women love it more because of its sleek and trendy look.
Like the other models from this manufacturer, the interiors give off a classy feel without being outdated. Plus, it comes with a state-of-the-art infotainment system. But its looks and interiors are not the only desirable features of this hatchback.
With the A1 Sportback, the main advantage is the mileage. The 30 TSI, for example, with a 1.0L three-cylinder engine, can go for 50 miles per gallon. Combined with its maneuverability, it’s a handy and practical machine for city drives, especially when you’re weaving between cars during rush hour.
As machines that often do well in endurance tests, people know an Audi is built to last. If women love the A1, for the men, there is the A3. Interested buyers can choose from among three models: the Sport, S-Line and Black Edition.
The entry-level sport model comes with Audi’s renowned MMI infotainment system, climate control, rear-parking sensors and climate control. Upgrade to the Saloon S-Line and you get added storage, lowered suspension, and LED headlights. If you want top-of-the-line features, the Black Edition features tinted rear windows and an audio system upgrade.
Young professionals, entrepreneurs, or drivers who are looking for a car they can personalize should check out the Q2. With the Q2, you can choose the colors for the interior, and the side blades, among others. You can even choose contrasting colors for the bumpers if you want.
If you’re eyeing the Q2, you need to decide quickly. It’s so popular that dealerships often run out of units of this particular model.
The Audi remains a popular option, especially among young and successful drivers. Here, our experts have provided some of the reasons why this is, and we’ve recommended models you should consider depending on your requirements.
When it comes to luxury vehicles such as the Audi, maintenance is just as essential to get the most value for your money.
For more questions about this brand, including how to maintain it, contact a reputable Audi service center in your area today.
Ahmad Ramadan is a Managing Partner at Deutsche Technik Service Center, Dubai’s first and largest VW, Audi, Mercedes, Bentley, Porsche, & Lamborghini vehicle specialist and performance tuner. DT has also built an illustrious portfolio in classic car repair, maintenance, and restoration, as well as body work (accident repair, painting, and denting). DT Service Centre offers a full range of services: mechanical repairs, maintenance, servicing, etc.