There has been a drastic change in workplace attire over the years. A lot of people have forgotten what an ideal workplace attire should be. Many companies prefer to allow their employees to dress freely and for comfort and it works well in a creative work environment. However, other companies encourage their employees to follow a professional dress code in order to build and maintain a professional image of themselves and of their business. If employees usually interact with prospects, partners, and clients, they need to follow a professional workplace attire.
When employees prefer to dress in the most recent styles, conflicts arise. They do not realize the importance of presenting themselves in a more professional manner. Dressing in appropriate attire is important for a professional because it presents a visual image and will send a message that the employees are professional. The way you dress reflects the image of the company to an outsider. Here are a few reasons why you should have a dress code at the workplace.
- Corporate identity
Your brand gets visibility through the right logo, colors, shades, and fonts. Similarly, the way your employees dress will also help in creating a strong corporate identity for the business. It will help the stakeholders recognize you easily. There are many companies where the employees including the CEO follow the same dress code and this helps in creating a positive image for the company.
2. Encourages a healthy work culture
When there is a dress code for different categories of employees, it can help build a healthy work culture. Tommy Drysdale from The Workers Shop says that work clothes should allow you to feel both safe and comfortable while at work. There should be a different dress code for administrative staff and for those who work in the marketing department. It promotes team building and also makes it easier for the customers to identify the functionalities related to every employee. It can increase the productivity of the employee and will build a strong and positive work culture.
3. Keep employee distractions away
If employees wear a different style of clothes, there could be some in formals, some in casuals and others in suits and blazers. In this case, those wearing colorful casuals might attract glances and cause a distraction to others. Further, the customers who come to the office might not notice any uniformity about the operations of the company. Clothing which reveals a lot of skin is considered inappropriate and companies should take steps against the same. However, if there is a uniform, there will be no such issues.
4. Maintain professionalism
Sticking to the dress code will enable the company and its employees to give a professional impression at work. The dress code could depend on the designation of the employee. Managers might have to wear suits and full sleeved shirts while creative people could wear a skirt. Companies may allow their employees to wear casuals like t-shirts on extra working hours or on weekends. It will help prevent monotony and will give creative freedom to the employees to dress in a certain manner they like for one day in a week. Every individual in the company values professionalism and it will build a good impression in front of the customer as well.
5. Unnecessary makeup, perfume
Dress code is not limited to dressing but also the use of makeup, perfumes and beauty products. The use of makeup could be ideal at a social function but not in the office and it can be offensive to many. It can also convey a poor image of the company to the customers. Hence, if there is a uniform, you will not have to worry about women putting on beauty enhancement products on a daily basis.
Dress code with or without a uniform can make a huge difference to the company and will make the employees happy. They will be able to focus on their work and it will improve productivity. Most importantly, there will be no distraction and healthy work culture will be built in the organization. Many companies have used a dress code for different categories of employees and it has had a positive impact on employee performance. Employees tend to feel confident and perform better when they are following a dress code. It will also benefit the employees by reducing the cost associated with buying and wearing different dresses to work. No matter the size of the company, a dress code can make a huge difference.
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