Casinos spend millions of monies on marketing. Competition is high, and it makes sense to invest in brand promotion to increase the customer base. Both new and established casinos use various marketing strategies to get more business. One of the key strategies they use is collaborating with celebrities to get endorsements from famous personalities. Gamblers can easily trust a casino brand when a celebrity endorses it.
Online casinos are also investing in marketing
Online casinos are not left behind in investing in marketing. They have been investing a lot of money in social media and research. They collaborate with celebrities who endorse them on social media to help them attract more customers. Online casinos make sure their websites are functional to provide bettors with the best betting experience. They have active blogs and attractive affiliate programs, all aimed at bringing in new customers.
Effects of a celebrity image in a casino
Celebs endorsing casinos is not a new thing in the gambling field. When a gambling company agrees with a celebrity to promote its casino products, the celebrity becomes a bearer of the casino’s image.
For example, if a celebrity endorses a certain casino’s roulette site, customers associate that brand or game with that celebrity. The celeb becomes like an extension of the brand. This is the main reason why the celeb must be ready for the task. The casino must be keen before it picks any celebrity out there.
If a casino picks the right celebrity, its brand succeeds in attracting new clients. If they pick the wrong one, there are no achievable results the brand gets. Many experts give leadership tips and point out that a brand endorser must offer leadership to customers.
To offer leadership means to show customers the right brand to choose. In this case, they point customers to the casino brand they are endorsing. The customers must either see the celebrity wagering on or testifying about a win. Due to the trust, the audience has in the celebrity, they will love the brand and create betting accounts with the promoted casino.
Any celebrity will do
The casino industry is different from other industries. A shoe company may look for a specific celeb. But with casinos, any celebrity can wager and endorse a brand as long as they are reputable. They can be from the sports field, film industry, TV shows, music, or any other key field.
For example, in the iGaming industry, multiple tournament winners are considered celebrities. Multiple jackpot winners can also be considered stars. If they endorse the casino through which they won several jackpots, customers will believe that the casino is good for wagering. The casino should not limit itself to movie or music stars.