There’s been a new wave in the wellness industry, with consumers shifting towards natural products. A recent survey found that the “natural” trend is the most crucial in the personal care industry, which is expected to be worth more than $25 million in the year 2025.
Because of this increased interest in natural products, producers of these products are taking note, and now the market is flooded with natural products. As a consumer, it can be tough to know which trends in natural products are worth your attention and money, and which trends aren’t worth the hype.
Thoughtful Brands, a successful e-commerce company that specializes in wellness products such as CBD oil, is sharing their insight. Here are top trends in natural products for 2021, you should look out for.
Natural skincare products
Natural beauty and skincare products have been gaining steam over the past year or two, and they’re only expected to increase in popularity in 2021. Consumers are on the lookout for “clean” beauty products, which contain natural ingredients and are free of “toxic” ingredients.
Many of these products are organic and are gentle on the skin.
Vitamins and supplements
Consumers who are interested in natural products are also driving popularity in vitamins and supplements. This year alone, supplements are projected to grow by 12% reaching a value of $54 billion.
The COVID-19 global pandemic has also fueled increased interest in vitamins and supplements, as consumers are prioritizing their physical health and wellness.
More plant-based alternatives
The past several years has seen increased interest in plant-based alternatives to meat, dairy, and egg products, and this trend is only expected to continue. Many brands are now trying to be innovative with their plant-based alternatives, deriving their products from foods such as mushrooms and nuts.
CBD products, which are already incredibly popular, are only expected to grow in popularity. CBD, the non-psychoactive compound found in the cannabis plant, has plenty of therapeutic benefits.
CBD products are used to help ease the symptoms of a number of conditions, such as anxiety, stress, sleep issues, and physical aches and pains. There are already plenty of CBD products on the shelves, one of them are CBD products from Thoughtful Brands, so it’s important to weed through the products, to make sure the ones you’re choosing are going to deliver on their promises.
New sweetness in the spotlight
Alternatives to refined white sugar are always in demand, and new natural sweetness are going to be in the spotlight for 2021. Dates, the sugary fruit found in the Middle East, are being used as sweetener to products such as nutrition bars and drinks.
Allulose, a rare sugar, is also rising in popularity. It has fewer calories than the standard sugar found on your table and doesn’t negatively impact your dental health. It’s already appearing in some products like natural cereals, and you can expect to see more of it in the coming year.