In the vitamin and supplement world, there are plenty of companies that have come and gone throughout the years. It is a struggle for a lot of companies to consistently provide value for their customers, and stay open for a long time.
With close to 50 years of experience, HiLife Vitamins has survived in a big way. Not only have they survived, but they are thriving online. How did they make the transition? It comes down to providing quality customer service, as well as quality, hand-picked products.
HiLife Vitamins has been providing quality options for people local to their Chatham, New Jersey location since 1971. They believe in offering only the best vitamins and supplements on the market, and their expert customer service has been a staple since the very beginning.
The early days were focused entirely on face-to-face meetings with customers. Since then, the company has been forced to transition first to orders over the phone, then mail orders, and now orders online.
Transitioning with the times is a challenge for a lot of smaller companies, which is why it is rare to see any business surpass 50 years. It’s a testament to the hard work they put in to ensure that they are still offering quality to everyone.
The transition to the digital age
Instead of looking at online shopping as a huge hindrance to their local business, HiLife Vitamins discovered early on that it could be a major positive. Not only were they able to offer solutions to people all around the world, but they were also able to increase the number of vitamins and supplements available.
Stocking a store with over 4000 options is very difficult. Even though vitamins and supplements don’t take up too much space in an actual store, it’s still tough to make it all work.
An online store has much more space, since the supplies can be stored elsewhere before shipping out. This is more convenient not only for HiLife Vitamins, but for the consumer as well.
Another 50 years?
It’s impossible to predict the future, but HiLife Vitamins feels as strongly as ever that they are heading in the right direction. The goal is to continue providing a local type of customer service to customers all around the globe. By having those early, small store roots, customers feel a bit nostalgic when reaching out for recommendations or general tips.
There is new competition that comes and goes every year, but HiLife Vitamins has been able to survive at all. It’s no guarantee that they will be around for the next 50 years, but very few would bet against them. They have figured out a formula that works for them, and customer service is never going to go out of style. They also offer some of the most trusted brands out there in the industry right now. If the products work, customers will continue to stay loyal.