Less than a decade after its inception, Quantified Commerce has grown into one of the most successful brands on the e-commerce landscape. You too can set yourself on the path to success by borrowing a leaf from the company’s founder. Known as Agam Berry, he’s a stickler for strategy and execution; his outfit’s success can be traced to the high emphasis they place on data-driven decisions. As it so happens, they’ve shared a number of ecommerce marketing strategies to help you make things easier:
Optimize for mobile
Instead of putting up a separate site for mobile visitors, why not just optimize your current one? It’s as easy as implementing a responsive interface that’ll adapt to suit any device/platform. And be sure to link product pages from your homepage to simplify the search-selection-checkout process.
Run seasonal promos
Having your promotions concur with events like back-to-school and football games will help you tap into the audience’s current mood. Don’t forget the obvious holidays; these are your lowest-hanging fruit.
Offer free stuff for reviews
You already know how crucial third-party reviews are — they provide unbiased insight while generating free publicity for your brand. You can boost your chances of getting reviews by sending free stuff to magazine writers and editors.
Make the most of Instagram
As an image-centric platform, Instagram is great for sharing previews, product demonstrations and user-generated content. It can also act as an extension of your store, thanks to the shoppable feature.
Building on the point above, selling on marketplaces like Amazon and Etsy will help you reach a broader audience and augment your store. Just be sure to keep your communications and tactics consistent across all channels.
This is about cultivating personal bonds with your customers; making them relate to your brand as the would another person. It’s not enough to just include names in your emails — make sure the message carries a human touch. Show that you care about their interests by sending relevant links and asking them to reply.
Get the conversation going
Participating in your customers’ discussions — whether on your site’s comment section, social media or 3rd-party forums — is key in building credibility.
Use content marketing
Yes, you will never hear the end of it; your website should, in addition to being a store, act as a knowledge base for consumers. Keep your content original, and try to use as many mediums as you can (blog posts, videos, podcasts, ebooks, etc).
Cultivate a flavor
There’s nothing wrong with outsourcing (part of) your marketing efforts. But too many cooks can spoil the broth, as you already know. It’s thus important to outline the kind of voice and tone you want in your communications. To be on the safe side, develop a guide for your content generators.
Posting your content elsewhere besides your blog will extend your reach and help you make the most of your efforts. Still, you should only post to high-quality, high-authority blogs and publications, more so those with engaged audiences.