Digital advertising has become a whale in the sea of advertising. With mainstream and print advertising losing momentum (print advertising is still leviathan), digital advertising is speedily taking its place as the most preferred form of advertising.
Nimrod Santo, a direct response marketer, business developer, traveler, surfer, and entrepreneur, will take us through the changes in digital advertising and how we can strategically place our brands to gain from these changes.
Video is No Longer an Option
With the global epidemic hitting most cities in the world during the first half of 2020, many production and advertisement companies started figuring out creative content that could take over videos (videos cannot be shot when people are asked to remain indoors). Amazingly, the audience understands this trend all too well, and the demand for video to go alongside written content is not in very high demand.
Of course, if you have the capacity to make very engaging videos, please do—it will give you an edge over the competition. If you do not, you can still leverage on pictures and words to drive traffic to your platform.
Consumer Knowledge is At a Peak
Consumers now have the high intellect to differentiate the real deal from fakes. With many verification platforms like Instagram Verified Badge, product verification portals like TrustPilot, review sites, and more, people now find it much easier to make informed decisions.
Today, many brands are careful of what they put out. With social media, people find it easy to rate and shade brands.
A popular product can push to the shadows, and entrepreneurs who lack integrity can easily be exposed for what they truly are. While this change is not all-inclusive, it affects many digital advertisers and brands trying to get out there.
Email Marketing is Climbing the Ladder
Email marketing is the art of reaching new and potential clients and customers through email. Before you can begin an email marketing campaign, your subscription list must be double opt-in (double opt-in subscription option has more integrity and shows that your audience permitted you to contact them.
There was a time when people cared less about email marketing. Not today. Brands are always in search of faster ways they can turn a visitor into a subscriber.
People now focus on creating excellent newsletters and email contents. As we come to the end of 2020, email marketing will surely rise.
With more people coming to grips with the reality of the pandemic, people now prefer working remotely. With more time, and more inclination to read emails, surely, email marketing will rise to an all-time high in 2021.
Writing is King
There was a time brands survived on creating video and picture content that were unsupported by excellent writing. The first half of the year has witnessed more people revisit writing as a primary channel for digital marketing.
Copywriting—a term that means writing to convince people to buy products or use services, has become a necessary skill all digital marketers should master—or at least hire someone who has the skill.
As a digital marketer, you should strategically place your brand to enjoy the natural benefits that come from all these changes.