If you are looking to give your business a much needed boost then you need to try out targeted email marketing. This is something that I have applied in the last12 months for my business here in Coconut Creek, Florida and the results have been more than i could have dreamed about. I use a local company eTargetMedia for my email marketing and they have been outstanding in terms of their service, their professionalism, their metrics and also their results. I have a small vegan restaurant here in Coconut Creek, Florida and competition is very high. Through the use of targeted email marketing however I have eaten up more market share and here is how your business can benefit too from this marketing strategy.
When you blanket email to a huge list of email addresses the click-through rate can be as low as 1% or 2% which almost makes the investment a waste of money, you may break even at best. When you target the individuals who fall into your demographic however then you will receive a far higher click-through rate – I have had it as a high as 20% – and that means that you get better interaction and more custom. Running a vegan restaurant is very niche so it doesn’t make sense for me to send 1000 emails if 950 of them are to meat eaters.
Click-through is one thing but what you are really looking for are people who will actually buy something from your online store, or better still actually visit your business. Targeted email marketing will ensure that the people who receive the email are both interested in what you have to offer or sell, that they live locally and that they are likely to purchase something from someone new. I have a small questionnaire which I ask my diners to fill in after service, and when asked about where they found us a huge number of them will say that they received the email.
There are only 2 reasons as to why people will invest money in marketing, the first is to generate more money from the business through attracting new customers, and the second is in order to create a positive brand for the company – which will then generate more money for the business over the long term. This is why then that targeted email marketing will be able to help your business, because it falls under both categories. Your brand will grow because you are promoting it and introducing new people to the business, and your profit will grow because you are identifying people to receive the email, who have shown behaviors that you are looking for from your demographic. When you do targeted email marketing you will also spend far less than with a blanket strategy, because you will be spending less money.
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