Singapore is geographically situated off the southern tip of the Malay Peninsula, which is approximately 137 kilometres north of the Earth’s equator. The Riau Islands to the south borders it, the South China Sea to the east, and the Straits of Malacca to the west. Singapore has a total land area of about 725.7 square kilometres, and its population is around 5.7 million.
Singapore has a highly-developed market economy, as evidenced by its GDP growth rate of around 6% every year. Thanks to the bustling e-commerce sector, where each company is empowered by a digital marketing agency in Singapore, the country is considered as the world’s most competitive economy.
What Does a Digital Marketing Agency Do?
Digital marketing refers to the use of the internet, including social media, search engines and other channels, to reach potential customers and consumers. It is considered as a marketing field that targets niche segments of a business’ customer base and is more interactive compared to traditional or conventional marketing.
A digital marketing agency is a service company that provides marketing strategies. A leading SEO Agency Australia tells us that these strategies can include search engine optimization (SEO), which generates new, organic traffic to a website, or pay-per-click advertising (PPC) that generates traffic by purchasing clicks through advertisements. In today’s digital era, marketing through digital means is of the utmost importance.
A New Way to Cater to Singapore’s Customer Base
According to statista.com, Singapore has one of the highest internet penetration within Southeast Asia, which is more than 88%. This means, out of Singapore’s total population, approximately 5 million are internet users. Because of this, businesses that have commanding online presence profit significantly from Singapore’s digital native market.
Hiring a digital marketing agency in Singapore provides your business with tools to cater to an ever-growing digital customer base, native and abroad. This allows you to market your business’ products and services in Singapore at a much larger scale; that leads to better conversion rates and increased revenue.
Stay Ahead of the Competition
According to recent reports, there are more than 400,000 registered businesses in Singapore, which belong in industries, such as manufacturing, tourism, retail, and banking, to name a few. This means competition for market share is immense. Fortunately, not all of these businesses have shifted their efforts towards digital marketing.
Whichever industry your business belongs to, it is of the utmost importance that you hire a digital marketing agency so that you can stay ahead of the competition. As more businesses are projected to adapt to the digital landscape in the future, outsourcing your digital marketing needs today, puts you at a great advantage among your competitors in Singapore.
Advantages of Digital Marketing Outsourcing
Outsourcing your digital marketing needs have several benefits, but two of its greatest advantages include cost and time efficiency. Keeping your digital marketing in-house means you will have to hire more employees to do the job for you, pay additional computer equipment, and software.
Also, the learning curve to do digital marketing right is quite difficult, which means it will take up most of your time. Hiring a digital marketing agency is a huge advantage as you will no longer have to spend money on in-house marketing, and you will have a team of competent individuals to do the work for you.
If you are figuring out how to improve your business’ marketing, hiring a digital marketing agency should be your priority. With the help of digital marketing, your business will undoubtedly improve its online presence and expand its customer reach. Check out a reputable digital marketing agency in Singapore today.
Author Bio and Author Name: Mark Henry is a farmer of words in the field of creativity.
He is an experienced independent content writer with a demonstrated history of working in the writing and editing industry.