For business owners small and big, returning customers are the lifeblood of the business and essential to survival. Business leaders need to understand how to build a base of customers who will return to do business with you time and again. Here are several strategies and ideas to consider:
Get a new generation Point-Of-Sale (POS) system.
POS systems like the New Clover Station has a built-in loyalty program that rewards your most loyal customers. You can also benefit from great features, like easy sign up for customers, complete promotional materials, integration with Perka and more. POS systems also makes it easy for you to track your big spenders with customer data. You can easily identify your VIP customers and contact them with gratitude and rewards.
Be Consistent With Excellent Service
Being consistent builds repeat customers. On the surface, a solid base of repeat customers might seem to be just a matter of providing an excellent service or great products. This is true to an extent, but repeat customers also return because their experience with you has been consistently pleasant.
Offer something for free
From time to time, you can offer free gifts to your customers. It can be a buy-1-free-1 promotion for a retail business. For restaurant business, it can be complimentary drinks or appetizers on your customer’s third or fourth visit.
Target Customer Groups With Personalized Coupons
Your POS system gives you the ability to track customer records at the time of sale. You can easily begin to identify customer groups to target with personalized coupons.
Provide Fast And Secure Payment Methods
Most customers prefer going to a retail outlet or restaurant that offers different payment options. Today we are living in a cashless society, and not many people prefer to carry cash. Your company should be in a position to accommodate different payment methods such as checks, credit cards, gift cards, and even EMV chip card in a secured environment – this means that your POS system should be compatible with all these cards and needs to have integrated credit card processing. Every customer expects fast and secure payment methods from you. A Booker POS has the capability to do just that.
Every business owner aims to have a successful business with good profits and repeat customers and this can be done by creating a speedy process that keeps things running smoothly. A Clover POS is an integral part of every business in this digital age and if you haven’t already got one, what are you waiting for?