It doesn’t matter if you’re running a small business or a huge operation, marketing needs to be one of your main focuses. The entire business model for tiny mom-and-pop retail stores and major corporations revolves around making profits, and the first step in making process is customer awareness, AKA marketing.
Marketing trends are constantly changing and evolving, mainly because the consumer experience is always changing and evolving. Pretty much all marketing efforts these days are labeled as digital marketing, which makes sense since we now live in a digital world that is centered around the advancement of technology.
Don’t feel ashamed if you’ve failed to stay on top of the marketing dos and don’ts of today. That’s what a digital marketing agency is for. Hiring the right agency to develop and implement a marketing strategy will make a world of difference – as long as you hire the right one. Asking these questions to the marketing agents and agencies you’re considering will allow you to do so.
Question #1: What are your specific marketing goals?
Before you even think about hiring an agency, you first need to focus on yourself. Consider your current marketing plan and determine what’s working and what’s not. For the areas that aren’t working for you, think about why they are failing the system. Of course a digital marketing agency can help you to find out these answers, but you should have at least some idea of the areas that need improvement.
Question #2: What services are provided by the digital marketing agency?
Now that you know what you need to focus on, it’s time to focus on the agencies in question. It is always a good idea to choose one that specializes in a number of digital marketing sectors, even if you only have one service in mind. If you currently only need to focus on your social media game, that does not mean you won’t need help with optimizing your webpage later down the road. The top digital marketing agencies employ these marketing specialists:
- SEO experts
- Social media marketers
- Email marketers
- PR professionals
- Content creators
- Web developers
Question #3: What are the expected results and how long before results can be seen?
All marketing agencies will make promises in terms of results. Sometimes they hold true to these promises, and other times they fall short. First things first, look into the promises they are making, like whether they can help you to that #1 ranking spot on Google, if they claim to have top-rated content creators on their team, or if they say they can increase your Instagram following by 50%.
Once you’ve looked into these claims and promises, it is important to check out reviews, ratings, and testimonials from their previous customers. Many digital marketing agencies these days are filling the internet with fake reviews, so be wary of this. See if you can reach out to past clients of theirs directly to get an honest opinion on the digital marketing service.